Cookie Policy

We use cookies to personalise your visit to our website. Cookies are small data files placed on your computer or smart device when you visit a website. They gather information about your use of the website, enabling us to recognise you as an existing user, customise features, and provide a better browsing experience. 

Our use of cookies complies with the Privacy and Electronic Communications (EC Directive) Regulations (PECR), the General Data Protection Regulation (GDPR), and country-specific data protection laws. This policy is reviewed regularly to ensure ongoing compliance. 

Summary of Cookie Use: 

• Personalising content and advertisements.
• Providing social media features.
• Analysing website traffic and performance.
• Sharing anonymised usage information with trusted third parties (e.g., social media and analytics providers).

Cookies can only be stored on your device if strictly necessary for site functionality. For all other cookies, we require your consent. 

You can manage or withdraw your consent at any time via our Cookie Declaration page. Learn more in our Privacy Policy. 

We use the following types of cookies: 

1. Strictly Necessary Cookies

These cookies are essential for basic website operations, such as secure login, navigation, and functionality. 

 2. Analytical or Performance Cookies

These cookies help us measure how users interact with the website, enabling us to improve the user experience. 

 Functionality Cookies

These remember user preferences, such as language or region, to enhance your browsing experience. 

Targeting/Marketing Cookies

Used to deliver ads tailored to your interests and track engagement with marketing campaigns. 

For non-essential cookies (analytical, performance, and marketing), we obtain consent in compliance with GDPR Art. 6(1)(a). 

Our website may contain links to external sites or use third-party plugins. These third-party providers may install cookies and collect data. We recommend reviewing the privacy policies of external websites you interact with, as we do not control their data collection methods. 

You have full control over your cookies. To manage or delete cookies: 

• Adjust your browser settings to restrict cookies or set alerts.
• Use browser-specific tools to manage or delete saved cookies.
• Note: Disabling cookies may limit website functionality.

For detailed instructions, consult your browser’s help documentation. 

We use analytical tools such as: 

Google Analytics: 

Tracks user behaviour on the site for optimisation. Data is anonymised for privacy compliance. Users can disable tracking via browser add-ons or opt-out tools provided by Google. 

Smartlook and Hotjar: 

Used for session recording and behavioural analysis to enhance site usability. Data is anonymised and stored securely. 

Google Ads and DoubleClick by Google 

These tools manage advertisement delivery and effectiveness. Google processes data to ensure ads align with user interests. Opt-out options are available via the Google Ad Preferences Manager. 

TikTok and Facebook Ads 

Tracks engagement with social media advertising campaigns. Data is processed in compliance with each platform’s privacy policies. 

Temporary cookies store data during your session to provide seamless navigation and enhance usability. These are deleted once the session ends and do not store sensitive data. 

We regularly update this Cookie Policy to reflect new regulations or changes to our use of cookies. Users are advised to review this policy periodically for updates. 

For more information about cookies or to manage your consent: 

privacy@basestackliving.com 

BaseStack Group Ltd, 19 Berkeley Street, London W1J 8ED